ere is a list of must-have digital marketing skills. Having an extensive understanding of any one of them and understanding the fundamentals of all of them will help you to hit the ground running in whatever role you choose.
1) Content Marketing
For marketing in general, the content will always be crucial. The format of content may change with time of course.
For instance, video has taken the internet by storm and we are guessing it will continue doing so in the future with everything being virtualized.
Content marketing is huge. It can be in any format like long form, short form, meme, graphical, motion graphic; the list is endless.
The goal should not only be to fabricate high-quality content and SEO-friendly content, but also to understand the process of how to effectively engage with the audience.
2) Social Media
Social media is becoming an arena for public discussion. We believe that a brand should be present where the audience is. A big misconception about social media marketing is people assume that posting it on social media like their personal account is all that one has to do. But it has so much more than that. Having an understanding of the platform, its technicalities and understanding the algorithm to curate content that is appreciated by the platform and the target audience. Focusing on keywords, optimizing the profile/bio/page is just a start.
3) Communication skills
Good communication skills are always appreciated irrespective of the field. But when it comes to a digital marketer it becomes foremost important, one should be able to convey his/her ideas in a way that the audience will understand, along with understanding what the audience will find entertaining, engaging, and worthwhile.
4) Basic designing skills
Having basic designing skills always come in handy because Digital marketing, especially social media is very timelines driven. So having design skills to create a post to get on trends or even in general having a creative eye, understanding the design, the colour pallet, the brand guidelines, and typography is always an added advantage as visually appealing content is an important aspect of digital marketing.
Must-have Digital Marketing skills
5) Search engine optimization
A well-written blog can be useless if it has not reached the target audience, right? And the only way right people will find it is through right keywords.
Google’s algorithm is constantly upgrading, and the importance of using relevant and specific keywords has set its feet to a new height. With the world wide web becoming further crowded each day, it’s important to stay updated and be entirely aware of the latest algorithm updates and components that affect search ranking.
A deeper understanding of SEO will up your game in driving constant traffic and generating quality and cost-effective leads.
6) Paid ads
A number of businesses are able to drastically stretch their reach and create high revenue and brand awareness through paid advertising. If you’re skillful to do this for businesses, you’ll get some of the highest-paying jobs in digital marketing.
To perform PPC well, you should think both scientifically and strategically, and effectively create, optimize and report on campaigns using both Google Adwords and Google Analytics in conjunction with each other.
A pronounced digital marketer will have the ability to adapt swiftly and learn on his own, even being ready to pivot into different digital careers if old skills demand collapse.