uditing an Instagram page is not a quick or simple process but it is a must because you cannot fix a problem if you don’t know the problem.

So let’s go through each section of an Instagram page.

User Name

Try to keep it simple and searchable. Use your business name and the industry, if required. We also get the option of selecting the industry in a business account that is displayed below the page’s name. These are minor things but very impactful.

Having a creative name might sound good but it might not be searchable which will result in loss of followers and potential business as well.

Profile Picture

The profile picture should be of good quality, it should fit in the circle perfectly without losing the edges of the logo. The standard size is 110 x 110 pixels for the profile picture.

Bio

Bio is a real game-changer, it has 150 character limit and one has to convey why should a visitor become your follower. Using relevant hashtags will up your search game.

Instagram gives a very limited space to put up the link and one of the most important ones is in the bio. Using a link aggregator is advisable. It helps you place all your links in one place and a central link is created to put up in the bio. There are multiple of them available, to name a few there are Campsite, Linktree, Kijo, etc. some of them are free and others are paid.

Then comes the contact option. You can be contacted through mobile number and email address and physical address. Depending on your business make sure to use it wisely.

Old ways won’t open new doors

ere is a list of must-have digital marketing skills. Having an extensive understanding of any one of them and understanding the fundamentals of all of them will help you to hit the ground running in whatever role you choose.

1) Content Marketing

For marketing in general, the content will always be crucial. The format of content may change with time of course.

For instance, video has taken the internet by storm and we are guessing it will continue doing so in the future with everything being virtualized.

Content marketing is huge. It can be in any format like long form, short form, meme, graphical, motion graphic; the list is endless.

The goal should not only be to fabricate high-quality content and SEO-friendly content, but also to understand the process of how to effectively engage with the audience.

2) Social Media

Social media is becoming an arena for public discussion. We believe that a brand should be present where the audience is. A big misconception about social media marketing is people assume that posting it on social media like their personal account is all that one has to do. But it has so much more than that. Having an understanding of the platform, its technicalities and understanding the algorithm to curate content that is appreciated by the platform and the target audience. Focusing on keywords, optimizing the profile/bio/page is just a start.

3) Communication skills

Good communication skills are always appreciated irrespective of the field. But when it comes to a digital marketer it becomes foremost important, one should be able to convey his/her ideas in a way that the audience will understand, along with understanding what the audience will find entertaining, engaging, and worthwhile.

4) Basic designing skills

Having basic designing skills always come in handy because Digital marketing, especially social media is very timelines driven. So having design skills to create a post to get on trends or even in general having a creative eye, understanding the design, the colour pallet, the brand guidelines, and typography is always an added advantage as visually appealing content is an important aspect of digital marketing.

Must-have Digital Marketing skills