Generative Engine Optimization (GEO) is the process of optimizing content for AI-powered search engines that generate direct answers instead of listing links. In 2026, GEO is essential because users rely on AI tools for instant information, making traditional SEO alone insufficient
Search engines are now more than just links and blue headlines. Users are now receiving conversational, condensed responses thanks to the emergence of AI-powered search engines like Google's Search Generative Experience (SGE), ChatGPT, Perplexity, Gemini, and Copilot. They are shown a single,
You've undoubtedly noticed the buzz surrounding artificial intelligence (AI) if you work in the field of digital marketing. Let's get past the jargon, though. AI in digital marketing is about working smarter, not harder. AI is here and is influencing how brands